Monday, 4 October 2010

Report/Overview of Pop Promos

A good pop promo includes a relationship between the visuals and the music for example; Bjork in "It's Oh So Quiet" included dancing and singing as a result of falling in love and very cheerful bright music even in dark backgrounds; this music video was the very definition of what you feel on the inside when you are madly in love which is usually only expressed like this in musicals on stage and on screen as it featured people of the public getting involved in her feelings and helping her do all the wacky stunts and dance lifts. A good Pop Promo should have a beautiful use of Mise-En-Scene like Bjork's did and should always introduce its own style in order to make it stand out from the rest at that time; Movie Directors involvement in music video helps bring a unique viewing to audiences e.g. David Finchers "A Perfect Circle" by Judith: this expresses the style that he created from films like Se7en and Fight Club and merges it with the type of music you would hear in one of his films.
Music Videos tend to always have a certain genre with maybe a few crossovers now and then but the genre that is always included in a music video is the musical genre that is based around the music videos main narrative. Some music videos are released along with a film in order to use extracts from the film to mix in with their own performance e.g. Elton John recorded a song made especially for Disney's The Lion King called "Can You Feel The Love Tonight" in which Elton was projected into the Disney universe around the narrative to perform his song.

Intertextuality is a reference in a to other media texts such as Katy Perry's California Gurls included frequent references to Charlie and the Chocolate Factory, Alice in Wonderland.

This makes a certain music video more likely to attract a wider audience that are already fans of the secondary media texts that are being used, This is one way of an audience being targeted.
To promote a singer e.g. a female singer, the institution that hires her uses her body to attract a male audience through exploitation. This has been proven to work and garnish more money for the singer and institution making the certain more wealthy and making the female singer more famous.
Iconography depends on the genre of music and whether a singer/band can dominate that genre for a period of time i.e. Michael Jackson became a Pop Icon due to his huge success with Music Videos throughout the 1980s for example his music video "Thriller" gave MTV a mega jump start to becoming a globalised source of music.

Cheryl Cole is now seen as the UKs Pop Icon due to her increasing success since going solo and producing a string of no. 1 hits; this has proven to be successful with a number of members in girl groups going solo to blossom their career.
very music video can have a narrative behind it, no matter how strange or surreal. Most MVs rely on the intertextuality for their narrative. "Fight For This Love" by Cheryl Cole was based on a real event occuring in her life, so the narrative was inspired by a true story which is a rare thing to come across in pop culture.

"Come to Daddy" by Aphex Twin was extremely unique and disturbing but they try and make audiences see that behind all of that there is a solid narrative based on a certain concept.
There are some examples of Ideology in music videos which can give us beliefs and values e.g. "Sabotage" by The Beastie Boys made the band look like a bunch of thugs acting like stupid kids vandalising, drug using, drinking. This is their style but due to Ideology it can never be fully understood and accepted in Globalisation.

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