Friday, 13 May 2011
Monday, 9 May 2011
Using a range of technical skills within media I will produce a promotional package e.g. Music Video, CD Digipack and Small Advertisement to promote the ban Distraction that are featured in the Music Video. I have been teamed up with two other people; Charlotte Clarke and Josh Harvey. Together we will each take responsibility for each element of the production i.e. Cinematography, Editing, Art Design, Paperwork etc.
The progress of the promotional package can be recognised through this blog in which I will post updates weekly soon after every practical media lesson. After the completion of the promotional package I will then complete an interactive evaluation of the project in which I will focus particularly on the areas that I was responsible for.
(detailed reference of project aim)
What I will be doing this year is creating a music video, adding some of my own genre characteristics and narrative/concept basing it while working with a band that are on a music course at Suffolk New College. The band are called Distraction and their main genre focus in music is the rock genre, having already chosen a song all that is left to do is create the music video. (Song Choice: "Let The Sun Shine" by Labrinth. The project will involve team effort so I am not in this alone. I also have to discuss with the band how they should dress and what image they should present on the day of shooting the music video.
Theory work will also be involved with my other media teacher where i will be learning about how media is Globalised and how it will affect us, using Disney and Studio Ghibli (Anime) BBC News will be involved as I will be studying everything the network has to offer and just how much it can extend its reach throughout the world while changing to suit those of different regional backgrounds
Friday, 6 May 2011
For my CD cover and Print Ad it was hard to think of a picture for the front cover that would really catch people attention but rather than just using up more time thinking of a band logo I decided to use a picture of Clouds, Sun Rays that would help emphasise the albums title alot more. It was a very decent idea because it was not a one-off completely because most famous bands have used it on their album covers like ACDCs "Blow Up Your Video" and U2s "The Joshua Tree" the pictures on these album covers took the song titles quite literally like I did in the end. The simple picture on the CD Cover has the possibility of becoming iconic which happened to Pink Floyd with their "Dark Side of the Moon" logo. An original idea of mine was to use the Fight Club font for Distractions logo because I admire director David Fincher for his work on Madonna's "Vogue"
Response to our Pop Promo was generally positive from the rest of my media class however they hinted that they wanted some more in depth treatment with the development of the narrative; in other words they wanted the romance to have more of an impact in the music video. The audience also wanted more various camera shots to be used during the bands performance which focused on more than just the lead singer; particularly on the Bass players and Keyboard guy. Other than this constructive critisism the Pop Promo was quite successful in entertainment mostly due to the bands mind-blowing performance. When I screened the Pop Promo (music video) to the band; Distraction they were pleasantly surprised with the narrative and how it emphasised their music through the romance while they were also amazed at how the editing had made their performance look very professional because a few members were beginning to become unsure to whether they had made the right song choice, the band really enjoyed the music video so it was a big success in this area of the audience category. I have learned that my 'acting skills' are a big hit in the music video, my facial expressions for the love at first sight scenes are incredibly over-the-top yet my media class insisted that they worked well in order to establish the romantic narrative quicker. I didnt just depend on possible entertainment for positive feedback, I had to research certain target audiences and their other interests in order to determine whether they would find Distraction and the Pop Promo to their liking. Males and Females seem to contrast to one another in music tastes when rock music has been turned into a hybrid for example: Females tend to prefer Rock/Pop like Miley Cyrus and how she has adopted classic 80s rock music and evolved it to suit her female target audience.
Males prefer their rock music to either be hyped up into Gothic music like Marilyn Manson or to have it clash with Indie; taking us back to Nickelback once again.
It was hard to get solid feedback from the audience and the band for the CD Cover and Print Advert as they were both finally completed on the day before all the coursework had to be handed in so unfortunatly I do not have any solid feedback only some opinions from the media class who said that they were attractive products for advertisement and the CD Cover was a good stab at emphasising the emotions and style in the music video. My mood at the time of creating the Print Ad was just to get it done and dusted but I suppose if I had more time I would probably beef it up more to give it that strong persuasive language and attractive in-your-face design; this would require a weeks planning before hand though in order to get it just perfect. it was hard to embrace new technology because I think that music videos used considerably less technology during the filming stage than the film noirs did for the AS year. The type of camera I used was a Canon HDV 1080i (handheld) with all the essentials such as Tapes, Tripods etc. As you know I have used this Blog to record all stages of the project and keep all my work organized, sharing the CD Cover, Pop Promo and Print Ad online to the public. A Compressor was used to upload the Pop Promo to the blog. I felt that Animatics were slightly unecessary as I had already made a Storyboard for part of the planning and development stage plus we were slightly behind scheduale with the filming stage. In order to apply the Pleasantville effect to my Pop Promo I had to learn how to do it so I used Youtube for my source as my teacher was unfamiliar with this particular effect, the video on Youtube walked me through the process of creating the Pleasantville effect.
CLICK PHOTO FOR A SHARPER IMAGE
CLICK PHOTOS FOR A SHARPER IMAGE
Tuesday, 3 May 2011
Music Video. The only members of the band to review my Music Video were the Bass Players: Jake & Nathan (left) as the other members were in recording sessions.
- Is this how you would like to be portrayed? (Jake) "Well kind of.... but I did think that our ideas for a performance were pretty dumb and needed more effort put into it" (Nathan) "....but the music video is cool its hard to notice our banal performance concept"
- Is the Black & White a good idea? (Jake) "I liked it...I thought it was very beautiful to watch on the screen" (Nathan) "I don't know....I would have liked to have seen more colour especially in the final scene"
- Do you think the pace of the music video runs smooth enough with the rhythm of the song"Let the Sun Shine"? (Jake) "Yeah I think it runs perfectly, slow and romantic sort of thing going on there" (Nathan) "Yeah its fine"
- What about The Pleasantville effect? (Jake) "I love the red! it looks cool" (Nathan) "Yeah its awesome! has a nice symbolic effect on the narrative"
- Do you like the Romantic Narrative? (Jake) "The narrative was a nice surprise, I didnt expect it" (Nathan) "Its good to have a merge of ideas, a good representation of our song"
- Anything need correcting? (Jake) "The Synchronisation, it should run with the guitarists during the solo chorus instead of the Drummer" (Nathan) "I want to see a clip of me and Jake when we stood up to perform the final solo along with the lead guitarist"
- Was the Setting a good location or was it too cramped for a performance? (Jake) "Slightly, we wanted to stand up alot more during filming but we couldn't"
- Finally was the 'Larkin Around' scenes a good addition as well as the narrative? (Nathan) "that was hilarious mate" loads of laughing during the showing of the Music Video.
Distraction showed signs of dislike towards their final song choice of "Let the Sun Shine" when they were talking about the lack of effort in their own ideas. Jake also added that it was weird to see Ollie performing in Jakes voice but it still works. After the interview I told Jake and Nathan to give the rest of the band my best and that it was a pleasure to work with talented musicians like them. I apologised for the absentiesm of the other members of my group.
Wednesday, 27 April 2011
My promotional package challanges forms from other media products. To create my CD cover design I mostly wanted to create a cover that emphasises my narrative which expresses the songs title quite literally "Let the Sun Shine" I began by taking pictures of sunlight with a Sony Ericksson W610i cameraphone in my garden which was my first rough idea however I began to develop a final solid idea with the picture due to lack of ideas and planning from the other members of my group. My contribution idea had no choice but to become the final photo for the CDs front cover. Using the "Photoshop" application on the Apple MAC I was able to manipulate the pictures Brightness and Contrast; giving my photo a moody and mysterious vibe to it which would emphasise the B&W effect that was used in the Music Video. While altering my picture I introduced purple to the blue sky to make it seem more bazaar yet beautiful and interesting to look at. This basic picture would probably echo the simple yet iconic CD covers used throughout the decades such as Pink Floyds "Dark Side of the Moon" etc. After creating this beautiful illusion I had to create a font that would also echo the song created by Distraction. The colour of sunshine I thought would go perfectly with the dark background in order to make it really stand out to audiences however there was a problem because I was never satisfied of the layout of both the album title and the band name. The typeface that I wanted would have worked really well however it came with a white border that I was unable to remove as I found it on the internet. I then decided to form them as almost a crossword puzzle as one letter in both names can link them vertically and horizontally (using the standard text feature on Photoshop) I altered the size of the photo and stretched it across the front, spine and back cover of the CD, on the back I added additional fake songs to the setlist; turning the single into an album (more cover songs) To begin with I wanted to take screenshots from my Music Video and place them next to each other to create a chessboard layout in the inner cover next to the disc. I chose pictures that expressed the style and emotion that I wanted to create which also paid tribute to the David Fincher style; in a nutshell it was just beautiful to look at onscreen. After some guidance from my tutor I had decided to change the plain chessboard layout look and place the individual pictures next to each other in the form of a negative filmstrip with the authentic borders around the pictures as well. This created that "rough but cool" image that I wanted for the band.
The Print Advert